For WLMS Yacht Charters, I designed and executed targeted email campaigns to showcase special offers on private crewed charter yachts. One campaign highlighted charter specials across Greece, Croatia, and the Virgin Islands, featuring yacht images, detailed information on each special, and links to walk-through videos hosted on the WLMS Yacht Charters’ YouTube channel. Another campaign focused on charter yachts grouped into three price categories, with each yacht showcasing photos, current rates, and links to additional details like specs and menus. Both campaigns integrated social media links and directed recipients to a dedicated landing page for easy navigation.
